The Bestseller Series: how we compare our prices with the Irish market

Every car on our site is priced all-in — the car, VAT, customs duty, VRT, transport and our fee. What you see is what you pay to have the car here in ROI, in your name, on Irish plates. Because our price is the final price, it can be compared directly with what Irish forecourts are asking. So every week, we compare.

What we do

Each week we record the asking price of every listing on Ireland's largest car marketplace for the makes, models and years we stock — tens of thousands of Irish listings. For any model and year with 10 or more Irish listings we take the median asking price: the middle of the market, which ignores freak highs and lows. Where the data allows, we also match one of our cars directly against a specific comparable Irish listing — same model, same year, same specification.

The badges

Any saving of €750 or more earns a Bestseller badge, and the colour deepens with the saving: €2,500+ we call a Bestseller; €5,000+ a #1 Bestseller. The badge always shows the euro figure, so you can see exactly what staying in Ireland would cost you.

Check the maths yourself

We don't ask you to take our word for it. Every badge links to the full working for that car: how many Irish listings the comparison is based on, the week it was measured, and the arithmetic line by line.

We keep it conservative

The Irish figures are asking prices; ours is the final price — so the real gap is, if anything, larger than the badge says. Where 10 or more of those Irish listings sit within 20,000 km of our car’s mileage, we compare against the median of that similar-mileage group rather than the whole model-year, so like is judged against like. We do not adjust for specification: our cars average about €765 more equipment than the Irish listings they are compared with, so if anything the saving is understated. Prices are compared exactly as listed.

What it means for you

You can spot genuine value at a glance instead of researching one car at a time. Thousands of cars qualify at any given moment — and because the best-value cars sell quickly, pairing the badges with our email alerts gives you the earliest possible look at them.